“What is digital marketing and how does it help your business to achieve sustainable growth? Know everything about it and importance of hiring a digital marketing agency.”
You can consider whatever you are going to read as an article, blog, piece of information or my own content marketing strategy. Because as a content writer I do all of these things to make things better for your business, your profession and for myself. But my primary goal is to provide relevant and useful content.
“If you find this article worth reading then I can write one for you”.
Your Business/Profession needs Sustainable Growth
But more than 50% businesses fail to achieve growth and wind up just within one year!!!…?
If you are doing just the business than how will you stand out in the DIGITALLY TRANSFORMING ENTREPRENEURIAL LANDSCAPE?!!YOU NEED TO CREATE AN ONLINE IDENTITY AND THAT DOESN’T MEAN TO JUST MAKE YOURSELF VISIBLE ON THE INTERNET.
If you think doing business online and achieving growth can be done by marketing only, then again you are just doing business without any great looking future prospects.
Whether Inbound Marketing or Outbound Marketing, in both approaches you have to reach out to your customers and serve them with open arms.
- It’s not just about throwing a sales pitch towards them, but you need to educate them with what’s the best for them and what’s the best around.
- You need to show your expertise to assure them, “providing the best quality products and services is what matters for you”.
- You need to espouse DIGITAL LITERACY by using technologies in order to provide your customers best of the web.
Let’s take an example here.
You must have used or heard of spotify, music streaming service. It’s a completely unique and adorable experience.
They have emphasized on helping their users to find new music content according to their moods.
But they have brought up this idea by splitting from the traditional and already employed online approach and making full use of technologies including artificial intelligence.
So, spotify’s goal was to create an unique, much better and satisfying online experience.
FOR YOU THE BEST APPROACH WOULD BE TO COMBINE THE TECHNOLOGY WITH THE BEST POSSIBLE CONTENT.
Use IMAGINATION and INNOVATION to come up with credible ideas.
For example, if you are a fashion designer, then just showing apparels desgined by you is not enough.
Show your expertise to customers by creating how to type of posts and videos about designing of various garments.
Teach them different color combinations techniques.
Think from customer’s point of view and find out what difficulties they might face, and try to provide solutions.
AND YOU HAVE THE MOST USED PLATFORM – SOCIAL MEDIA
More than 90% of total internet users are active on social media platforms.
And that’s why these platforms are the best places to put most of the marketing efforts on by yourself.
An article of more than 3k words would not suffice to describe the entire social media landscape and it’s benefits etc.
Social media platforms are not limited to share only posts with some images and videos. A plethora of communicating and marketing techniques have embedded with them.
Vlogs, podcasts, contests, ads, blogs, articles, live streaming, chatbots, UGC(user generated content) etc.
LinkedIn, Facebook, Instagram, YouTube, Pinterest, Snapchat, Twitter are among the best and most used platforms.
These platforms are developed with all kind of softwares and AI driven technologies which enables you to use different features for marketing purposes.
This kind of approach can be applied for any business/profession. INNOVATION is the key for any approach, attaching empathy towards your users.
There are many digital marketing strategies and connected with each other. So what are you going to do? Try to implement them by yourself or going to learn how to do it. And you are supposed to run your business also!!
No…take a deep breath and read more right here.
HIRE DIGITAL MARKETING EXPERTS
Please click the link below for the detailed report on digital marketing statistics, trends and data by hubspot, a paramount marketing company worldwide.
This is about content marketing. And if you go and dive deep into the entire digital marketing world, you will find that it’s limitless. How would you manage all of it.
It requires skills and dedication. If you have gone through the link given above, then might have got some idea how much skilled and dedicated these people are and they are call experts.
Marketing experts analyze your business thoroughly.
And they research about your business requirements.
They find out your potential customers and define user persona.
Based on the research they plan a digital marketing strategy for your business.
They have all the tools to implement all the strategies like SEO, SEM, SOCIAL MEDIA MARKETING, EMAIL MARKETING, AFFILIATE MARKETING, CONTENT MARKETING….
Not just implementing the strategies but constantly tracking the performance and give you insights of industry are also part of their job.
They are skilled to make better use of different methods and technologies like SaaS or artificial intelligence in order to develop an automated business model and achieve efficient and faster growth.
They keep you updated with constantly changing marketing trends, which is essential for sustainability.
Think about how would some online giants like Amazon, Facebook, Google have come so far without digital marketing. Not possible. So it’s always a good practice to inspire yourself with thousands of such online success stories and motivate yourself.
Related: Clever Digital Marketing Examples https://optinmonster.com/content-marketing-examples/
“Marketing is done with a cost, but brings much more than it”. Sounds like an old saying but it is true. Hey it’s not just marketing, more than it.
So, I have done my job and if you liked my blog then it’s a good job.
Do write me about your content requirements at email@example.com.
You can also message me at my LinkedIn profile https://www.linkedin.com/in/kalapi-prajapati-847b401aa .